The collective

Jean-Baptiste Durand

Jean-Baptiste Durand

Senior Partner · Prepare, AI & Future Leadership

15 years at the intersection of sport, entertainment and digital innovation. Specialist in artificial intelligence strategy, organisational transformation and future leadership.

FranceEurope

Biography

Background

Jean-Baptiste Durand advises executive committees, Boards and senior leaders on the strategic integration of artificial intelligence, emerging technologies and future leadership capabilities.

A graduate of HEC Paris, the CDES and ESCE, he brings more than 15 years across sport, entertainment and strategic advisory. He previously held senior leadership positions with Paris La Défense Arena and Racing 92, where he led major innovation, business transformation and digital development initiatives.

His work focuses on helping organisations anticipate disruption, adapt leadership models and align people, governance and technology in rapidly evolving environments. He supports leaders in treating artificial intelligence not as a technological challenge but as a driver of organisational effectiveness, decision-making and long-term competitiveness.

Areas of expertise

  • Succession & Future Leadership
  • AI Strategy & Responsible Innovation
  • Organisational & Cultural Transformation
  • Executive Assessment & Strategic Diagnostics

Profile & experience

What he brings

  • Expert in artificial intelligence strategy and digital transformation, with experience in innovation, governance and organisational change.
  • 15 years across sport and entertainment, including leadership roles with Paris La Défense Arena and Racing 92.
  • Strategic advisor with experience at Sopra Steria Next, EDMO Conseil and NuTerms, supporting executive teams in modernising operating models and decision-making processes.
  • Advocate of Future Leadership, helping organisations integrate AI in a responsible, ethical and human-centred way.

Selected references

Organisations worked with

For confidentiality reasons, only a selection of representative organisations is disclosed.

Sport & entertainment
Paris La Défense Arena, Racing 92
Advisory & technology
Sopra Steria Next, EDMO Conseil, NuTerms