Executive Search & Leadership Advisory for Sport, Entertainment & Leisure.
Executive Search & Leadership Advisory for Sport, Entertainment & Leisure.
Senior Partner · APAC
More than 15 years of executive search across Asia, with a track record in senior leadership appointments across sales, partnerships, marketing and general management.
Biography
Serena Wu leads executive search and talent intelligence assignments across the Asia-Pacific region, with a focus on sport, entertainment, media, gaming and adjacent technology ecosystems.
Her approach is clear: transform market complexity into confident hiring decisions. In environments marked by talent scarcity, intense competition, fast cycles and cultural complexity, she helps organisations identify, assess and secure leaders capable of delivering from day one.
She is also Managing Director and Co-Founder of SQ Talent, a boutique executive search firm focused on Greater China. Holding a BSc in Psychology and an MSc in Occupational Health Psychology, she brings a structured understanding of leadership, team dynamics and organisational engagement that goes well beyond CV-to-role matching.
Her conviction: senior hiring is not a staffing exercise. It is a strategic decision involving performance, leadership impact and risk.
Areas of expertise
Profile & experience
Selected references
For confidentiality reasons, only a selection of representative organisations is disclosed.
Where this expertise is applied