The collective

Fabrice Gatti

Fabrice Gatti

Leading Partner · Board & Organisational Effectiveness

25 years spanning high-performance sport and international organisations, including leadership roles in Formula 1 with Red Bull and Renault Sport. Creator of the C.R.A.F.T. framework. Author of S.O.S. Travail.

FranceEurope

Biography

Background

Fabrice Gatti is an executive coach, author and speaker, and Founder of Mamkel, a consultancy dedicated to organisational, team and leadership performance.

Creator of the C.R.A.F.T. framework, inspired by Self-Determination Theory (Deci & Ryan), he helps leaders and executive teams strengthen motivation, engagement and collective effectiveness as drivers of sustainable performance.

Drawing on 25 years across high-performance sport and complex organisational environments, he advises on leadership effectiveness, team dynamics, organisational performance and cultural transformation.

His conviction is simple: sustainable performance is achieved when high standards, individual motivation and organisational purpose are aligned.

Areas of expertise

  • Board & Strategic Alignment
  • Motivation & Performance
  • Team Effectiveness & Executive Coaching
  • Motivational Psychology
  • Organisational Sociology

Profile & experience

What he brings

  • More than 20 years in senior marketing and commercial leadership, including Red Bull, Renault F1, Oxbow and Infogrames.
  • 10 years of research and advisory work in the human sciences, focused on motivational psychology and organisational sociology.
  • Creator of the C.R.A.F.T. framework, an integrated approach to leadership, motivation and sustainable performance.
  • Author and speaker on motivation, engagement, leadership effectiveness and long-term organisational performance.

Selected references

Organisations worked with

For confidentiality reasons, only a selection of representative organisations is disclosed.

Sport & motorsport
Red Bull, Renault F1, McLaren, AS Monaco, ECA, World Rowing
Business & institutions
Orange Business, Groupe La Poste, Safran, Novartis, Oxbow